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崗位職責(zé)：
1. 長(zhǎng)期專注于廣告及品牌策略企劃的工作，聚焦于核心觀點(diǎn)產(chǎn)出、大型方案撰寫及提案；
2. 擁有從理解客戶需求到策略企劃目的介定，從前端市場(chǎng)分析到策略形式制定，從策略觀點(diǎn)產(chǎn)出到推動(dòng)創(chuàng)意發(fā)展，從完成方案撰寫到最后提案等全部工作流程的經(jīng)驗(yàn)及能力；
3. 擁有包括調(diào)研報(bào)告、定位報(bào)告、產(chǎn)品推廣、品牌建設(shè)、創(chuàng)意策略、公關(guān)傳播、數(shù)字營(yíng)銷、終端活動(dòng)等項(xiàng)目的工作方法及經(jīng)驗(yàn)；
4. 深入把握產(chǎn)品的特性，對(duì)市場(chǎng)變化、消費(fèi)者動(dòng)態(tài)、競(jìng)爭(zhēng)環(huán)境有敏銳的洞察力，定期提供必要的資訊。

任職要求：
1. 本科以上學(xué)歷,5年以上相關(guān)工作經(jīng)驗(yàn)，有服務(wù)知名品牌、海外客戶策劃經(jīng)驗(yàn)優(yōu)先；
2. 擁有一定提案經(jīng)驗(yàn)，具備獨(dú)立提案能力；
3. 具備一定項(xiàng)目管理經(jīng)驗(yàn)，進(jìn)行項(xiàng)目流程和成本的管控；
4. 具備良好的溝通能力、協(xié)作能力、時(shí)間觀念和極強(qiáng)的責(zé)任感；
5. 英語聽說讀寫流利。

Responsibilities：

1. Long-term focus on advertising and brand strategy planning, focusing on core opinion output, large-scale solution writing and proposal;

2. Experience and ability in all workflows from understanding customer needs to defining strategic planning goals, from front-end market analysis to strategy form formulation, from strategic perspective output to promoting creative development, from completing project writing to final proposal;

3. Possess working methods and experience of projects including research reports, positioning reports, product promotion, brand building, creative strategies, public relations communications, digital marketing, terminal activities, etc .;

4. Deeply grasp the characteristics of the product, have a keen insight into market changes, consumer dynamics, and the competitive environment, and provide necessary information on a regular basis.

Job requirements：

1. Bachelor degree or above, more than 8 years relevant work experience, experience in serving well-known brand planning is preferred;

2. Have certain proposal experience and ability to independently propose;

3. Have certain project management experience, carry out project process and cost control;

4. Possess good communication ability, collaboration ability, time concept and strong sense of responsibility;

5. Fluent in spoken and written English.

職位類別： 策劃經(jīng)理

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